Digital Marketing Hands-on Masterclass
Why Attend
In simple terms, "digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time” (SAS). This course gives participants richer understanding of the foundations of the new digital marketing landscape and provides them with a new set of stories, concepts, and tools to help them digitally create, distribute, promote and price products and services. Participants will have individual laptops for immediate practice and implementation of learned concepts. Hands-on application will be a vital advantage for participants attending this course.
Course Methodology
The course is action and deliverable oriented. It includes short presentations on relevant topics by the consultant and participants and the completion of the participants' own digital marketing plan using their workbook and the supplied laptops.
Course Objectives
By the end of the course, participants will be able to:
Evaluate the use of digital platforms in formulating a solid market strategy and identify appropriate business applications of each.
Recognize opportunities for using Search Engine Optimization (SEO) to provide value to their company and benefits to their customers.
Set up Google AdWords campaigns to enhance their organization’s engagement with customers and increase their organization’s overall market share through social media marketing.
Apply the concepts of Google Analytics to investigate marketing channels and learn how to leverage them.
Launch a full digital marketing campaign to enhance the interface with customers, generate sales leads, and create brand awareness.
Target Audience
The course is designed for marketing and communications professionals who wish to gain a greater understanding of digital marketing, social media, and the latest trends in marketing management. It is also beneficial for experienced managers responsible for developing and implementing marketing programs for their organizations. Individuals who aspire to marketing and communications roles or who are looking to expand their knowledge of best practices in these areas are also encouraged to attend.
Target Competencies
On-line marketing
Digital marketing planning
Social media scheduling
Generating sales leads

Location & Date

Ciel Consulting reserves the right to alter dates, content, venue and trainer.

Course Outline
Digital marketing: overview and scope Digital marketing versus traditional marketing B2B and B2C most ideal platforms:
Facebook
Twitter
LinkedIn
Business blogging
Auditing your website
The seven step digital marketing plan
Organizing your digital marketing calendar
Search engine optimization
SEO-definition
21 SEO tips that digital marketers need to know
Google AdWords
Setting up Google AdWords campaigns content structuring
Finding and selecting the right keywords
Campaign setup procedure
Organizing Ad groups
Optimizing landing pages
Bid management
Analytics – measure and fine-tune
Google Analytics
Understanding dashboard – audience | advertising | traffic source | content | conversions
Taking decisions based on Analytics reporting
Defining business goals and objectives
Measuring tools and methods
Measuring your site’s ROI
Introduction to goal conversion – tracking the conversions
Tracking social media traffic – advanced segmentation
Tracking phone calls with Google Analytics Integrating your Google AdWords campaigns into Google Analytics
Social media marketing: full engagement campaigns
Overview and some brief statistics
Social media marketing strategy
Setting up social media goals
Be selective
Find out where your targeted people connect Popular social media networks Facebook graph search – SEO for Facebook
Knowing your audience Setting up facebook Ads for your targeted demographics and their interests
Setting up LinkedIn Ads for your targeted industry and prospects Google Alerts – monitoring your brands, competitions, and industry trends Hashtags – best practices and tools
Inbound Marketing – overview and methodology
Self-hosted blogging – tips and tools
Lead generation
Ideas for content marketing Implementing social media - engaging your audience Tips to write social media updates Automating social media updates using Buffer Creating and editing amazing photos for your social media update without knowing graphic designing/Photoshop Scheduling your social media updates
Social media plugins to be incorporated with your website Measuring success Using Google Analytics to track performance
Bounce rate, time spent on site and conversions Tracking offline conversions

Corporate Head Office. 7 Brook Street, beside Campbell hotel, by Freedom Park, Lagos Island.

Port Harcourt: 21 Oil field Avenue,off school road, Elelenwo, Port Harcourt.

Lagos Mainland. 27 Moronfolu Street by Unilag, Akoka, Yaba, Lagos.

Abuja : House 67 Block 1A Kano street Area 1, Garki Abuja FCT. After Shehu Shagari mosque.

[b]FOR MORE DETAILS PLEASE CALL THE FOLLOWING Hotlines: 07039147221, www.cielgr.com[/b]